Discipline. /ˈdɪs.ə.plɪn/ noun
- the quiet practice of choosing what you want most over what you want now.
- a form of self-respect.
see also: tomorrow.
Wear the promise you keep.
Four pieces, four sentences to live by. Printed for you, one at a time.
14-day returnsChanged your mind? Tell us within 14 days of delivery and send it back. We refund you in full, shipping included.
Perfect print, or we reprint itIf anything is off with your print, we make it again for free.
Secure checkoutApple Pay, Google Pay, card, iDEAL or Bancontact, through Stripe. No account needed.
Organic cottonStanley/Stella blanks, GOTS certified and OEKO-TEX tested. Stanley/Stella is a Fair Wear member.
Make yours
Your front, your back. One promise to yourself.
From the founder
“I made the clothes I needed on the hard mornings. Four pieces, four sentences, nothing to prove.”
Yves BeniniFounder, Discipline.
Read the story →Lookbook · Chapter 01
Four pieces, in the studio.
Front, back and up close. Tap a name to make it yours.
Questions
Before you ask.
When will it arrive?
Every piece is printed for you after you order, and leaves us within 7 working days. All in, that's usually 7 to 12 working days in Europe and 10 to 20 for the rest of the world. Outside the EU, customs duties may be due on delivery; see shipping.
What if it doesn't fit?
Tell us within 14 days of delivery, then send it back within 14 days after that. We refund what you paid, including the original shipping; return shipping is on you. Try it on like you would in a shop, but don't wear it out or wash it. All the details are in our returns policy.
What if something is wrong with my print?
Send us a photo and we'll make it again for free, shipping included, or refund you. Your 2-year legal guarantee applies on top.
Which size should I take?
The tees are a medium unisex fit, true to size. The hoodie is oversized and boxy: take your usual size, or size down for a closer fit. Measurements are on the size step.
How do I pay?
Card, Apple Pay, Google Pay, iDEAL or Bancontact, through Stripe. It works inside Instagram's browser and you don't need an account.
How do I look after it?
Wash at 30 °C inside out, iron inside out, and let it air dry. The print will last as long as the cotton.
About
Hi, I'm Yves.
Discipline. started with a sentence I kept telling myself on the hard mornings: discipline is self love.
I didn't want another logo on my chest. I wanted the reminder. So I made four pieces I actually wear every day, in organic cotton, with the few sentences that keep me going. Nothing loud, nothing to prove.
Yves BeniniFounder · swipe for more
Make yoursWhy
Discipline isn't punishment. It's the promise you keep to yourself when nobody is checking. It makes today a little harder and tomorrow a lot better. These clothes are there to remind you, gently, every time you get dressed.
What we mean
How it's made
Four pieces, made slowly on purpose.
Every piece starts as a Stanley/Stella blank in organic cotton. Stanley/Stella's blanks are GOTS certified and OEKO-TEX tested, and the company is a member of Fair Wear. Nothing is printed until you order it, so there's no overstock and no sale rack. Two colours per piece, four sentences, each in the place it reads best.
Who's behind it
A small label, run by someone who builds brands for a living.
For more than 15 years I've helped European companies build their brands and websites with my agency, DynamicDigital, from our studios in Charleroi and Warsaw. Discipline. is the first brand I've built for myself. Same care, same eye for detail, just closer to home.
15+years building brands
100+European companies
2studios, Charleroi and Warsaw
Start small.
Make yours